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<p><img decoding="async" loading="lazy" class="alignnone wp-image-78907" src="https://infra-cloudfront-talkdeskcom.svc.talkdeskapp.com/talkdesk_com/apple-federal-union-logo.png" alt="Apple Federal Union Logo" width="245" height="118" srcset="https://infra-cloudfront-talkdeskcom.svc.talkdeskapp.com/talkdesk_com/apple-federal-union-logo.png 343w, https://infra-cloudfront-talkdeskcom.svc.talkdeskapp.com/talkdesk_com/apple-federal-union-logo-172x83.png 172w" sizes="(max-width: 245px) 100vw, 245px" /></p>
<p>Learn how Apple Federal Credit Union improved member experience by replacing their legacy system with an all-in-one contact center platform.</p>


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<h4>↑ Overall satisfaction<br />
↓ Average speed to answer<br />
↓ Call abandonment <br />
↓ Average hold time<h4>

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<h3>Offering a personalized service which transforms banking from a chore into an experience.</h3>
<p>Apple Federal Credit Union has been a not-for-profit, member-owned financial cooperative since 1956. Each member who chooses to join the Apple family is offered the attention and service that they deserve&#8211;from basic to complex financial situations. Their mission is to offer unique financial solutions, service, and advice which will exceed members&#8217; needs helping to improve lives and fulfill dreams. Apple Federal Credit Union realized their legacy on-premise phone system layered with “band-aid” point solutions hindered their ability to support their members. Talkdesk offered the all-in-one cloud contact center they needed to drive innovation and focus on connecting with members.</p>


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We began implementation in the spring of 2022, and Apple has already started to identify ways we’re delivering a better membership experience.

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Average speed of answer (ASA) decreased from 8.28 minute to 5.17 minutes


Call abandonment rate decreased from 26.1% to 14.1%


Average hold time decreased from 146 seconds to 103 seconds


A member-first experience with Talkdesk Financial Services Experience Cloud.

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Hear directly from Nicole Stafford, AVP Member Solutions Center at Apple Federal Credit Union.

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Learn how Apple Federal Credit Union improved member experience by replacing their legacy system with Talkdesk's all-in-one cloud contact center platform.

"We began implementation in the spring of 2022, and Apple has already started to identify ways we’re delivering a better membership experience."

A member-first experience with Talkdesk Financial Services Experience Cloud.

Hear directly from Nicole Stafford, AVP Member Solutions Center at Apple Federal Credit Union.