Meeting shoppers where they are: What I learned at Women in Retail and Total Retail Virtual Exchange

Génesis Longo

Génesis Miranda Longo is the head of industry marketing for retail and consumer goods. A Mexican immigrant and Cornell University grad, Génesis has spent most of her life in food, grocery, and CPG. In recent years, she has worked as a social media creator for well-known brands. Apart from work, Génesis loves cooking spicy food with her husband, increasing diversity in tech and higher education, and spending way too much on her dog, Sunny.